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IdeasProductsA better everyday

Good is a start.
We ask
what’s next?

A product design studio that takes everyday things and asks a simple question: Just how good could this be?

Explore our work
Cleaning swab, mini brush, wipe and pick from the headphone cleaning kit
Same problem.
A better way.
  • Cleaner
  • Simpler
  • Smarter
  • More everyday
  • Just how good?
07 / Concept

Battery
Dongle

Thermoelectric wearable. A coat clip and watch band harvest body heat into a slim pocket battery with USB-C out.

View project
08 / Concept
RECOVER · STORE · COMPUTE

Regen Braking /
Mobile Mining

Recovered braking energy, a manufacturer-approved power export, and a sealed ASIC module in the trunk. Mines only while parked.

View project
Design sketches with measurements from the studio notebook

Why settle for
“Good enough?”

We believe the things you use every day can always be better. Small changes can make a big difference.

Our thinking

Our process
01

Notice it.

Find the everyday annoyances.

02

Question it.

Challenge the status quo.

03

Make it better.

Design. Prototype. Test. Ship. Then keep looking.

Better
everyday
things.

Just how good
could it be?

Let’s build it
A more
thoughtful
everyday
is possible.